The Devoted Core is a simple yet meaningful logo. It represents the strength of a core that holds everything together, symbolizing unity and resilience. The logo is composed of four equal parts, reminiscent of a four-leaf clover, which represents luck, and four birds in flight, which signify freedom. We chose a deep, true blue as our brand colour, reflecting the ocean and symbolizing loyalty. Thus, the Devoted Core logo embodies the core values of Devoted Surf: strength, unity, luck, freedom, and loyalty.